The maximizing mind-set

Journal of Consumer Research

Volumn 41, Issue 1, 2014, Pages 71-92

  Ma, Jingjing ^a   Roese, Neal J ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901188579     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/674977     Document Type: Article

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