What makes good games go viral? the role of technology use, efficacy, emotion and enjoyment in players' decision to share a prosocial digital game

Computers in Human Behavior

Volumn 33, Issue , 2014, Pages 321-329

  Cohen, Elizabeth L ^a  

^a WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

Campaigns; Content sharing; Emotion; Enjoyment; Serious games; Viral marketing

Indexed keywords

CAMPAIGNS; CONTENT SHARING; EMOTION; ENJOYMENT; SERIOUS GAMES; VIRAL MARKETING;

COMMERCE; COMPUTER GAMES; MARKETING; SURVEYS;

STUDENTS;

EID: 84900660539     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2013.07.013     Document Type: Article

References (46)

1. S. Alhabash, A.R. McAlister, A. Hagerstrom, E. Quilliam, N.J. Rifon, and J.I. Richards Between likes and shares: Effects of emotional appeal and virality on the persuasiveness of anticyberbullying messages on Facebook Cyberpsychology, Behavior, and Social Networking 16 2013 175 182 10.1089/cyber.2012.0265
2. B.J. Babin, W.R. Darken, and M. Griffin Work and/or fun: Measuring hedonic and utilitarian shopping Journal of Customer Research 20 1994 644 656 10.1086/209376 (Pubitemid 24774696)
3. D. Balter, and J. Butman Clutter cutter Marketing Management 6 2006 30 38
4. B.J. Bashein, and L.M. Markus A credibility equation for IT specialists Sloan Management Review 38 1997 35 44
5. J. Berger Arousal increases social transmission of information Psychological Science 22 2011 891 893 10.1177/0956797611413294
6. J. Berger, and K. Milkman What makes online content go viral? Journal of Marketing Research 49 2012 192 205 10.1509/jmr.10.0353
7. P.H. Bloch The product enthusiast: implications for marketing strategy Journal of Consumer Marketing 3 1986 51 62 10.1108/eb008170
8. S.L. Brown, D.A. Lieberman, B.A. Gemeny, Y.C. Fan, D.M. Wilson, and D. Pasta Educational video game for juvenile diabetes: Results of a controlled trial Medical Informatics 22 1997 77 89 doi: 10.310/14639239709089835 (Pubitemid 27246228)
9. C. Camarero, and R. San José Social and attitudinal determinants of viral marketing dynamics Computers in Human Behavior 27 2011 2292 2300 10.1016/j.chb.2011.07.008
10. O.J. Carter, R. Donovan, and G. Jalleh Using viral e-mails to distribute tobacco control advertisements: An experimental investigation Journal of Health Communication 16 2011 698 707 10.1080/10810730.2011.551998
11. P. Chandon, B. Wansink, and G. Laurent A benefit congruency framework of sales promotion effectiveness Journal of Marketing 64 2000 65 81 10.1509/jmkg.64.4.65.18071
12. D.L. Cogburn, and F.K. Espinoza-Vasquez From networked nominee to networked nation: Examining the impact of Web 2.0 and social media on political participation and civic engagement in the 2008 Obama Campaign Journal of Political Marketing 10 2011 189 213 10.1080/15377857.2011.540224
13. J.P. Dillard, and R.L. Nabi The persuasive influence of emotion in cancer prevention and detection messages Journal of Communication 56 2006 123 139 10.1111/j.1460-2466.2006.00286.x (Pubitemid 44165219)
14. A. Dobele, A. Lindgreen, M. Beverland, J. Vanhamme, and R. van Wijk Why pass on viral messages? Because they connect emotionally Business Horizons 50 2007 291 304 10.1016/j.bushor.2007.01.004
15. K. Durkin Game playing and adolescents' development P. Vorderer, J. Bryant, Playing computer games: Motives, responses, and consequences 2006 Lawrence Erlbaum Mahwah, NJ 415 428
16. P. Ekman, and W.V. Friesen Unmasking the face 1975 Prentice-Hall Englewood Cliffs, NJ
17. M. Fishbein, and I. Ajzen Belief, attitude, intention and behavior: An introduction to theory f research 1975 Addison-Wesley Dons Mills
18. B. Freeman, and S. Chapman Gone viral? Heard the buzz? A guide for public health practitioners and researchers on how Web 2.0 can subvert advertising restrictions and spread health information Journal of Epidemiology and Community Health 62 2008 778 782 10.1136/jech.2008.073759
19. W. Gantz, and S. Trenholm Why people pass on news: Motivations for diffusion Journalism Quarterly 56 1979 365 370 doi:10.1177%2F107769907905600221
20. K.D. Harber, and D.J. Cohen The emotional broadcaster theory of social sharing Journal of Language and Social Psychology 24 2005 382 400 10.1177/0261927X05281426 (Pubitemid 41795468)
21. E. Hargittai, and G. Walejko The participation divide: Content creation and sharing in the digital age Information, Communication and Society 11 2008 239 256 10.1080/13691180801946150
22. C. Hoffner, Y. Fujioka, A. Ibrahim, and J. Ye Emotion and coping with terror B.S. Greenberg, Communication and terrorism 2002 Hampton Press Cresskill, NJ 229 244
23. Jenkins, H., Clinton, K., Purushotma, R., Robinson, A. J., & Weigel, M. (2006). Confronting the challenges of participatory culture: Media education for the 21st century (White paper). < http://www.cengage.com/resource- uploads/downloads/0495799661-216547.pdf > Retrieved.
24. C. Klimmt Serious games and social change: Why they (should) work U. Ritterfeld, M. Cody, P. Vorderer, Serious games: Mechanisms and effects 2009 Routledge New York, NY 248 270
25. C. Lee, and L. Ma News sharing in social media: The effect of gratifications and prior experience Computers in Human Behavior 28 2012 331 339 10.1016/j.chb.2011.10.002
26. R.L. Nabi, and M. Krcmar Conceptualizing media enjoyment as attitude: Implications for media effects research Communication Theory 14 2004 288 310 10.1111/j.1468-2885.2004.tb00316.x (Pubitemid 39622442)
27. P.U. Nyer A study of the relationships between cognitive appraisals and consumption emotions Journal of the Academy of Marketing Science 25 1997 296 304 10.1177/0092070397254002
28. W. Palka, K. Pousttchi, and D.G. Wiedemann Mobile word-of-mouth: A grouned theory of mobile viral marketing Journal of Information Technology 24 2009 172 185 10.1057/jit.2008.37
29. W. Peng, M. Lee, and C. Heeter The effects of a serious game on role-taking and willingness to help Journal of Communication 60 2011 723 742 doi: /10.1111/j.1460-2466.2010.01511.x
30. J.E. Phelps, R. Lewis, L. Mobilio, D. Perry, and N. Raman Viral marketing or electronic word-of-mouth advertising: Examining consumer responses and motives to pass along email Journal of Advertising Research 45 2004 333 348 10.1017/S0021849904040371 (Pubitemid 41271528)
31. L.L. Price, L.F. Feick, and R.A. Higie Information-sensitive consumers and market Information Journal of Consumer Affairs 21 1987 328 334 10.1111/j.1745-6606.1987.tb00206.x
32. R. Ratan, and U. Ritterfeld Classifying serious games U. Ritterfeld, M. Cody, P. Vorderer, Serious games: Mechanisms and effects 2009 Routledge New York, NY 10 24
33. B. Rimé, C. Finkenhauer, O. Luminet, E. Zech, and P. Philippot Social sharing of emotions: New evidence and new questions W. Stroebe, M. Hewstone, European review of social psychology Vol. 9 1998 Wiley and Sons Chichester, England 145 189
34. B. Rimé, P. Philippot, S. Boca, and B. Mesquita Long lasting cognitive and social consequences of emotion: Social sharing and rumination W. Stroebe, M. Hewstone, European review of social psychology Vol. 3 1992 Wiley and Sons Chichester, England 225 258
35. C. Shen, H. Wang, and U. Ritterfeld Serious games and seriously fun games: Can they be one in the same? U. Ritterfeld, M. Cody, P. Vorderer, Serious games: Mechanisms and effects 2009 Routledge New York, NY 48 62
36. M.E. Slama, R. Nataraajan, and T.G. Williams Generalization of the market maven's information provision tendency across product categories V.L. Crittenden, Developments in marketing science 1992 Association for Consumer Research Provo, UT 90 93
37. Stokes, B., Seggerman, S., & Rejeski, D. (2006). For a better world: Digital games and the social change sector (White paper). Retrieved from the Games for Social Change website: < http://gamesforchange.org/g4cwhitepaper. pdf >.
38. Swain, C. (2007). Designing games to effect social change (2007). Paper presented at the Authors and Digital Games Research Conference. Retrieved from the Digital Games Research Association website: < http://www.digra.org/dl/ display-html?chid=http://www.digra.org/dl/db/07311.09363.pdf >.
39. T. Smith, J.R. Coye, E. Lightfoot, and A. Scott Reconsidering models of influence: The relationship between consumer social networks and word-of-mouth effectiveness Journal of Advertising Research 47 2007 387 397 10.2501/S0021849907070407
40. G. Walsh, K.P. Gwinner, and S.R. Swanson What makes mavens tick? Exploring the motives of market mavens' initiation of information diffusion Journal of Consumer Marketing 21 2004 109 122 10.1108/07363760410525678 (Pubitemid 38830099)
41. H. Wang, C. Shen, and U. Ritterfeld Enjoyment of digital games: What makes them "seriously" fun? U. Ritterfeld, M. Cody, P. Vorderer, Serious games: Mechanisms and effects 2009 Routledge New York, NY 10 24
42. R. Weber, R. Tamborini, A. Westcott-Baker, and B. Kantor Theorizing flow and media enjoyment as cognitive synchronization of attentional and reward networks Communication Theory 19 2009 397 422 10.1111/j.1468-2885.2009.01352.x
43. R.A. Westbrook Product/consumption-based affective responses and post-purchase processes Journal of Marketing Research 24 1987 258 270 10.2307/3151636
44. C. White, and Y.T. Yu Satisfaction emotions and consumer behavioral intentions Journal of Services Marketing 19 2005 411 420 10.1108/ 08876040510620184 (Pubitemid 41787397)
45. B.B. Wright Beyond product placement: A model for advergaming as viral marketing tool in South Africa Communicare 30 2011 47 65
46. M.A. Zimmerman The relationship between political efficacy and citizen participation: Construct validation studies Journal of Personality Assessment 53 1989 554 566 10.1207/s15327752jpa5303-12