Using viral e-mails to distribute tobacco control advertisements: An experimental investigation

Journal of Health Communication

Volumn 16, Issue 7, 2011, Pages 698-707

  Carter, Owen B J ^a   Donovan, Robert ^a   Jalleh, Geoffrey ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; ATTITUDE TO HEALTH; AUSTRALIA; CHI SQUARE DISTRIBUTION; CLINICAL TRIAL; COMPUTER SECURITY; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; E-MAIL; FEMALE; HEALTH EDUCATION; HEALTH SURVEY; HUMAN; INFORMATION DISSEMINATION; MALE; METHODOLOGY; MIDDLE AGED; PUBLIC HEALTH; QUESTIONNAIRE; RANDOMIZED CONTROLLED TRIAL; SMOKING CESSATION; STATISTICAL MODEL; STUDENT; UNIVERSITY;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; CHI-SQUARE DISTRIBUTION; COMPUTER SECURITY; ELECTRONIC MAIL; FEMALE; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH SURVEYS; HUMANS; INFORMATION DISSEMINATION; LOGISTIC MODELS; MALE; MIDDLE AGED; PUBLIC HEALTH; QUESTIONNAIRES; SMOKING CESSATION; STUDENTS; UNIVERSITIES; WESTERN AUSTRALIA; YOUNG ADULT;

EID: 79960819744     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2011.551998     Document Type: Article

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