Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry

Information Systems Management

Volumn 31, Issue 2, 2014, Pages 96-103

  Yan Xin, Janice ^a   Ramayah, T ^a   Soto Acosta, Pedro ^b   Popa, Simona ^b   Ai Ping, Teoh ^c  

^a SCHOOL OF PHYSICS   (Malaysia)

^b UNIVERSITY OF MURCIA   (Spain)

^c GRADUATE SCHOOL OF BUSINESS   (Malaysia)

Author keywords

branding activities; competitive advantage; environmental factors; organizational factors; technological factors; TOE theory; Web 2.0

Indexed keywords

COMPETITION; DEVELOPING COUNTRIES; INDUSTRY; SOCIAL NETWORKING (ONLINE);

BRANDING ACTIVITIES; COMPETITIVE ADVANTAGE; ENVIRONMENTAL FACTORS; ORGANIZATIONAL FACTORS; TECHNOLOGICAL FACTORS; TOE THEORY; WEB 2.0;

WORLD WIDE WEB;

EID: 84898951672     PISSN: 10580530     EISSN: None     Source Type: Journal    
DOI: 10.1080/10580530.2014.890425     Document Type: Article

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