Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media

Health Promotion Practice

Volumn 9, Issue 4, 2008, Pages 338-343

  Thackeray, Rosemary ^a   Neiger, Brad L ^a   Hanson, Carl L ^a   Mckenzie, James F ^b  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b BALL STATE UNIVERSITY   (United States)

Author keywords

promotion; social marketing; social media; strategy; Web 2.0

Indexed keywords

ARTICLE; CONSUMER; FINANCIAL MANAGEMENT; HEALTH CARE PLANNING; HEALTH CARE QUALITY; HEALTH PROMOTION; HEALTH SERVICES RESEARCH; HUMAN; INTERNET; METHODOLOGY; PROGRAM DEVELOPMENT; SOCIAL MARKETING; UNITED STATES;

COMMUNITY HEALTH PLANNING; CONSUMER PARTICIPATION; HEALTH PROMOTION; HEALTH SERVICES RESEARCH; HUMANS; INTERNET; MARKETING OF HEALTH SERVICES; PROGRAM DEVELOPMENT; PROGRAM EVALUATION; SOCIAL MARKETING; UNITED STATES;

EID: 58849165857     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839908325335     Document Type: Article

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