Crafting Strategy: The Role of Embodied Metaphors

Long Range Planning

Volumn 41, Issue 3, 2008, Pages 309-325

  Heracleous, Loizos ^a   Jacobs, Claus D ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

PROFESSIONAL ASPECTS; TECHNICAL PRESENTATIONS;

CRAFTING PRACTICE; EMBODIED METAPHORS; PHYSICAL CONSTRUCTIONS;

STRATEGIC PLANNING;

DEVELOPMENT STRATEGY; PERCEPTION; PLANNING PROCESS;

EID: 44149099502     PISSN: 00246301     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.lrp.2008.02.011     Document Type: Article

References (67)

1. By focusing on the practical, applied aspects of the embodied metaphor approach to strategizing, this article builds on our earlier, more conceptual work in this area which has developed a theoretical basis for the process of modelling three-dimensional objects in strategizing (see Ref 6); examined the role of embodied metaphors in organization development and differentiated it from semantic and spatial metaphors (see Ref 30); and explored embodied metaphors as a mode of reflective dialogue that can encourage mental shifts and foster strategic innovation (see Ref 30). The argument presented here is based on extensive experiences with workshops in a large number of companies. We focus on a single case that is indicative of our conceptual and practical suggestions, and of the potential uses and benefits of the process for practitioners. (Further empirical examples are discussed in the papers noted above and at Ref 26.)
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