Trading Effort for Money: Consumers' Cocreation Motivation and the Pricing of Service Options

Journal of Service Research

Volumn 17, Issue 2, 2014, Pages 229-242

  Xia, Lan ^a   Suri, Rajneesh ^b  

^a BENTLEY UNIVERSITY   (United States)

^b DREXEL UNIVERSITY   (United States)

Author keywords

cocreation; endowment effect; service pricing

Indexed keywords

EID: 84898873746     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670513507338     Document Type: Article

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