Gender and message appeal: Their influence in a pro-environmental social advertising context

Journal of Social Marketing

Volumn 4, Issue 1, 2014, Pages 4-21

  Noble, Gary ^a   Pomering, Alan ^a   Johnson, Lester W ^a,b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Advertising; Climate change; Message framing; Social marketing

Indexed keywords

EID: 84898482501     PISSN: 20426763     EISSN: 20426771     Source Type: Journal    
DOI: 10.1108/JSOCM-12-2012-0049     Document Type: Article

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