Social marketing and distracted driving behaviors among young adults: The effectiveness of fear appeals

Academy of Marketing Studies Journal

Volumn 14, Issue 2, 2010, Pages 95-113

  Lennon, Ron ^a   Rentfro, Randall ^b   O'Leary, Bay ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b NOVA SOUTHEASTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78649526579     PISSN: 10956298     EISSN: 15282678     Source Type: Journal    
DOI: None     Document Type: Article

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