Bid keyword suggestion in sponsored search based on competitiveness and relevance

Information Processing and Management

Volumn 50, Issue 4, 2014, Pages 508-523

  Zhang, Ying ^a   Zhang, Weinan ^b   Gao, Bin ^c   Yuan, Xiaojie ^a   Liu, Tie Yan ^c  

^a NANKAI UNIVERSITY   (China)

^b UNIVERSITY COLLEGE LONDON   (United Kingdom)

^c MICROSOFT RESEARCH   (United States)

Author keywords

Bid keyword suggestion; Bid optimization; Sponsored search

Indexed keywords

COMPETITION; OPTIMIZATION; SEARCH ENGINES;

BID KEYWORD SUGGESTION; BID OPTIMIZATIONS; BUDGET CONSTRAINT; KEYWORD BIDDING; MIXED INTEGER PROGRAMMING; OPTIMAL GROUPS; SEARCH QUERIES; SPONSORED SEARCHES;

PROBLEM SOLVING;

EID: 84898011677     PISSN: 03064573     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ipm.2014.02.004     Document Type: Article

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