Web-Scale Bayesian click-through rate prediction for sponsored search advertising in Microsoft's Bing search engine

ICML 2010 - Proceedings, 27th International Conference on Machine Learning

Volumn , Issue , 2010, Pages 13-20

  Graepel, Thore ^a   Candela, Joaquin Quiñonero ^a   Borchert, Thomas ^a   Herbrich, Ralf ^a  

^a MICROSOFT RESEARCH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

BAYES ALGORITHMS; BAYESIAN; CLICK-THROUGH RATE; COMPLEX SYSTEMS; GAUSSIANS; INPUT FEATURES; MICROSOFT; ONLINE UPDATES; OVER WEIGHTS; PARALLEL IMPLEMENTATIONS; PREDICTION ALGORITHMS; PRODUCTION SYSTEM; REGRESSION MODEL; SPONSORED SEARCHES; TRAINING SAMPLE;

BAYESIAN NETWORKS; INFORMATION RETRIEVAL; LEARNING SYSTEMS; MESSAGE PASSING; REGRESSION ANALYSIS; SEARCH ENGINES;

ALGORITHMS;

EID: 77956543367     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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