Estimating advertisability of tail queries for sponsored search

SIGIR 2010 Proceedings - 33rd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval

Volumn , Issue , 2010, Pages 563-570

  Pandey, Sandeep ^a   Punera, Kunal ^a   Fontoura, Marcus ^a   Josifovski, Vanja ^a  

^a YAHOO RESEARCH   (United States)

Author keywords

Click estimation; Sponsored search; Tail queries

Indexed keywords

CLICK ESTIMATION; DATA SETS; ESTIMATION METHODS; POWER-LAW; REAL-WORLD; SIMPLE APPROACH; SPONSORED SEARCHES; TAIL QUERIES; USER EXPERIENCE;

DATA PROCESSING; ESTIMATION; INFORMATION RETRIEVAL; SEARCH ENGINES;

WORLD WIDE WEB;

EID: 77956017613     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1835449.1835544     Document Type: Conference Paper

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