Consumer segmentation based on usage of sales channels in the German wine market

International Journal of Wine Business Research

Volumn 26, Issue 1, 2014, Pages 27-44

  Szolnoki, Gergely ^a   Hoffmann, Dieter ^b  

^a HOCHSCHULE GEISENHEIM UNIVERSITY   (Germany)

^b Forschungsanstalt Geisenheim   (Germany)

Author keywords

Consumer behaviour; Germany; Sales channels; Segmentation; Survey research

Indexed keywords

EID: 84897093228     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/IJWBR-10-2012-0028     Document Type: Article

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