Examining market segments and influencers of choice for wine using the best-worst choice method

Market Management: Marketing and Communication.

Volumn 8, Issue 1, 2008, Pages 94-112

  Goodman, Steve ^a   Lockshin, Larry ^b   Cohen, Eli ^b,c  

^a UNIVERSITY OF ADELAIDE   (Australia)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c BEN GURION UNIVERSITY OF THE NEGEV   (Israel)

Author keywords

Best worst scaling; Consumer choice of wine; Segmentation

Indexed keywords

EID: 68449083695     PISSN: 17793572     EISSN: None     Source Type: Journal    
DOI: 10.3917/mama.051.0094     Document Type: Article

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