The Irish wine market: A market segmentation study

International Journal of Wine Business Research

Volumn 21, Issue 2, 2009, Pages 143-154

  Geraghty, Sarah ^a   Torres, Ann M ^b  

^a Shannon College of Hotel Management   (Ireland)

^b NATIONAL UNIVERSITY OF IRELAND   (Ireland)

Author keywords

Brands; Ireland; Market segmentation; Marketing; Wines

Indexed keywords

EID: 84986014878     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060910967980     Document Type: Article

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