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Volumn 16, Issue 3, 2010, Pages 325-335

Wine market segmentation in continental Croatia

Author keywords

Continental Croatia; Market segmentation; Wine market

Indexed keywords


EID: 77954130569     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454446.2010.485097     Document Type: Article
Times cited : (14)

References (16)
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    • Segmentation of the Australian wine market using a wine-related lifestyle approach
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    • Bruwer, J.1    Li, E.2    Reid, M.3
  • 5
    • 77954111937 scopus 로고    scopus 로고
    • Croatian Statistical Yearbook, Croatia: Državni Zavodza Statistiku
    • Croatian Statistical Yearbook (2008). Zagreb, Croatia: Državni Zavodza Statistiku.
    • (2008) Zagreb
  • 7
    • 77954135511 scopus 로고    scopus 로고
    • Presented at Second Annual International Wine Marketing Symposium, Sonoma State University, California, July, 8-9. Retrieved from
    • Goodman, S., Lockshin, L., & Cohen, E. (2005). Best-worst scaling: A simple method to determine drinks and wine style preferences. Presented at Second Annual International Wine Marketing Symposium, Sonoma State University, California, July, 8-9. Retrieved from www.winepreferences.com/resources/page28/files/page28-1.pdf
    • (2005) Best-worst Scaling: A Simple Method to Determine Drinks and Wine Style Preferences
    • Goodman, S.1    Lockshin, L.2    Cohen, E.3
  • 8
    • 0008959406 scopus 로고
    • Buying behaviour and attitudes towards wine: Findings of a field survey among young consumers
    • Hauck, R. (1991). Buying behaviour and attitudes towards wine: Findings of a field survey among young consumers. Acta Hortculturae, 295, 127-132.
    • (1991) Acta Hortculturae , vol.295 , pp. 127-132
    • Hauck, R.1
  • 11
    • 38949199461 scopus 로고    scopus 로고
    • Marketing actions can modulate neural representations of experienced pleasantness
    • Washington, DC
    • Plassmann, H., O'Doherty, J., Shiv, B., & Rangel, A. (2008). Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences, 105(3), 1050-1054. Washington, DC.
    • (2008) Proceedings of The National Academy of Sciences , vol.105 , Issue.3 , pp. 1050-1054
    • Plassmann, H.1    Shiv, B.2    Rangel, A.3
  • 13
    • 23444444928 scopus 로고    scopus 로고
    • Behavioural segmentation: A New Zealand wine marketing application
    • Thomas, A. & Pickering, G. (2003). Behavioural segmentation: A New Zealand wine marketing application. Journal of Wine Research, 14(2/3), 127-138.
    • (2003) Journal of Wine Research , vol.14 , Issue.2-3 , pp. 127-138
    • Thomas, A.1    Pickering, G.2
  • 15
    • 77954126472 scopus 로고    scopus 로고
    • Borba do posljednje kapi vina
    • Retrieved from
    • Vrdoljak, J. (2009). Borba do posljednje kapi vina, Privredni vjesnik. Retrieved from www.privredni.hr/index2.php?option=com_content&do_pdf=18id=1754.
    • (2009) Privredni Vjesnik
    • Vrdoljak, J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.