Generation Y's perception of wine and consumption situations in a traditional wine-producing region

International Journal of Wine Business Research

Volumn 23, Issue 2, 2011, Pages 176-192

  Agnoli, Lara ^a   Begalli, Diego ^a   Capitello, Roberta ^a  

^a UNIVERSITY OF VERONA   (Italy)

Author keywords

Alcoholic drinks; Consumer behaviour; Generation Y; Italy; Wine; Young consumers

Indexed keywords

EID: 84887320444     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061111143025     Document Type: Article

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