A consumer-oriented segmentation study in the Swiss wine market

British Food Journal

Volumn 113, Issue 3, 2011, Pages 353-373

  Brunner, Thomas A ^a   Siegrist, Michael ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Market segmentation; Switzerland; Wines

Indexed keywords

EID: 79952785340     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701111116437     Document Type: Article

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