Random utility models in marketing research: A survey

Journal of Business Research

Volumn 51, Issue 2, 2001, Pages 115-125

  Baltas, George ^a   Doyle, Peter ^b  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Discrete choice behavior; Marketing research; Random utility models

Indexed keywords

EID: 0001678025     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00058-2     Document Type: Article

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