Synergistic effects of relationship managers' social networks on sales performance

Journal of Marketing

Volumn 78, Issue 1, 2014, Pages 76-94

  Gonzalez, Gabriel R ^a   Claro, Danny P ^b   Palmatier, Robert W ^c  

^a Thunderbird: The American Graduate School of International Management   (United States)

^b INSPER INSTITUTE OF EDUCATION AND RESEARCH   (Brazil)

^c HEC PARIS   (France)

Author keywords

Network overlap; Network synergy; Network theory; Relationship marketing; Social capital

Indexed keywords

EID: 84893073003     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1509/jm.11.0431     Document Type: Article

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