Modelling of determinants influence consumer behaviour towards different technology products

International Journal of Electronic Finance

Volumn 5, Issue 1, 2011, Pages 84-103

  Sakkthivel, A M ^a  

^a SUR UNIVERSITY COLLEGE   (Oman)

Author keywords

Brand reputation; Consumer buying behaviour; Country of origin; Different technology products; E finance; External variables; Marketing mix variables; Technology

Indexed keywords

EID: 84893043297     PISSN: 17460069     EISSN: 17460077     Source Type: Journal    
DOI: 10.1504/IJEF.2011.038224     Document Type: Article

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