Branding strategy and consumer high-technology product

Journal of Product and Brand Management

Volumn 16, Issue 2, 2007, Pages 98-111

  Hamann, Danilo Hamann ^a   Robert Jr , Williams ^b   Omar, Maktoba Omar ^c  

^a LEIPZIG UNIVERSITY OF APPLIED SCIENCES   (Germany)

^b STEVENSON UNIVERSITY   (United States)

^c Napier University Business School   (United Kingdom)

Author keywords

Brands; Consumer behaviour; Perception; Product image

Indexed keywords

EID: 34247325541     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710739973     Document Type: Article

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