Can fast-food consumers be loyal customers, if so howα Theory, method and findings

Journal of Retailing and Consumer Services

Volumn 21, Issue 2, 2014, Pages 168-174

  Sahagun, Miguel A ^a   Vasquez Parraga, Arturo Z ^a  

^a UNIVERSITY OF TEXAS PAN AMERICAN   (United States)

Author keywords

Commitment; Customer loyalty; Fast food consumers; Low switching cost consumers; Satisfaction; Trust

Indexed keywords

CONSUMPTION BEHAVIOR; COST ANALYSIS; RETAILING; SOCIAL THEORY;

EID: 84892964627     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.12.002     Document Type: Article

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