The effect of customer value, customer satisfaction, and switching costs on customer loyalty: An empirical study of hypermarkets in Taiwan

Social Behavior and Personality

Volumn 38, Issue 6, 2010, Pages 729-740

  Tsai, Ming Tien ^a   Tsai, Chung Lin ^a   Chang, Han Chao ^b  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^b NATIONAL APPLIED RESEARCH LABORATORIES   (Taiwan)

Author keywords

Customer loyalty; Customer satisfaction; Customer value; Hypermarket; Nonmonetary switching costs

Indexed keywords

EID: 77954553012     PISSN: 03012212     EISSN: None     Source Type: Journal    
DOI: 10.2224/sbp.2010.38.6.729     Document Type: Article

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