Manufacturer's pricing strategy in a two-level supply chain with competing retailers and advertising cost dependent demand

Economic Modelling

Volumn 38, Issue , 2014, Pages 102-111

  Giri, B C ^a   Sharma, S ^a  

^a JADAVPUR UNIVERSITY   (India)

Author keywords

Advertising cost dependent demand; Pricing strategy; Supply chain

Indexed keywords

EID: 84892864882     PISSN: 02649993     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.econmod.2013.11.005     Document Type: Article

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