Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: A game-theoretic approach

European Journal of Operational Research

Volumn 223, Issue 2, 2012, Pages 473-482

  Aust, Gerhard ^a   Buscher, Udo ^a  

^a DRESDEN UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Cooperative advertising; Game theory; Nash equilibrium; Pricing; Stackelberg equilibrium

Indexed keywords

ADVERTISING PROGRAMS; ASYMMETRICAL DISTRIBUTIONS; BARGAINING MODEL; COOPERATIVE GAME; GAME-THEORETIC; NASH EQUILIBRIA; NONCOOPERATIVE GAME; PRICING DECISION; RETAIL PRICE; RISK ATTITUDE; STACKELBERG EQUILIBRIUM; UNDERLYING DISTRIBUTION;

COSTS; MANUFACTURE; PROFITABILITY; SALES; SUPPLY CHAINS;

GAME THEORY;

EID: 84864612392     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2012.06.042     Document Type: Article

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