Coordination of cooperative advertising models in a one-manufacturer two-retailer supply chain system

Computers and Industrial Engineering

Volumn 61, Issue 4, 2011, Pages 1053-1071

  Wang, Sheng Dong ^a,d   Zhou, Yong Wu ^b   Min, Jie ^c   Zhong, Yuan Guang ^b  

^a HEFEI UNIVERSITY OF TECHNOLOGY   (China)

^b SOUTH CHINA UNIVERSITY OF TECHNOLOGY   (China)

^c ANHUI JIANZHU UNIVERSITY   (China)

^d ELECTRONIC ENGINEERING INSTITUTE   (China)

Author keywords

Cooperative advertising; Duopolistic retailers; Game theory; Supply chain coordination

Indexed keywords

ADVERTISING ISSUES; ADVERTISING MODELS; COMPETITIVE BEHAVIOR; COOPERATIVE ADVERTISING; COST SHARING; DECISION MODELS; DIFFERENT STRUCTURE; DUOPOLISTIC RETAILERS; POWER CONFIGURATION; RISK PREFERENCE; SUPPLY CHAIN COORDINATION; SUPPLY CHAIN SYSTEMS;

CHAINS; DECISION THEORY; GAME THEORY; MODELS; PROFITABILITY; SALES; SUPPLY CHAIN MANAGEMENT; SUPPLY CHAINS;

MANUFACTURE;

EID: 80054881903     PISSN: 03608352     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cie.2011.06.020     Document Type: Article

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