Advertising strategies in a differential game with negative competitor's interference

Journal of Optimization Theory and Applications

Volumn 140, Issue 1, 2009, Pages 153-170

  Viscolani, B ^a   Zaccour, G ^b  

^a UNIVERSITY OF PADOVA   (Italy)

^b HEC MONTRÉAL   (Canada)

Author keywords

Advertising; Differential games; Nash equilibrium; Optimal control

Indexed keywords

COMPUTATION THEORY; GAME THEORY;

'CURRENT; ADVERTISING STRATEGY; ADVERTIZING; DIFFERENTIAL GAMES; NASH EQUILIBRIA; OPTIMAL CONTROLS; STANDARD ASSUMPTIONS;

MARKETING;

EID: 58149512623     PISSN: 00223239     EISSN: 15732878     Source Type: Journal    
DOI: 10.1007/s10957-008-9454-7     Document Type: Article

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