Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

European Journal of Operational Research

Volumn 168, Issue 1, 2006, Pages 65-85

  Yue, Jinfeng ^a   Austin, Jill ^a   Wang, Min Chiang ^b   Huang, Zhimin ^c  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c ADELPHI UNIVERSITY   (United States)

Author keywords

Co op advertising; Game theory; Price discount; Supply chain

Indexed keywords

GAME THEORY; INDUSTRIAL ECONOMICS; INDUSTRIAL MANAGEMENT; INVENTORY CONTROL; STRATEGIC PLANNING; THEOREM PROVING;

PRICE DISCOUNT; PRICE SENSITIVE MARKETS; RETAILERS; SUPPLY CHAIN;

MARKETING;

EID: 16244423341     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2004.05.005     Document Type: Article

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