Pure-strategy Nash equilibria in an advertising game with interference

European Journal of Operational Research

Volumn 216, Issue 3, 2012, Pages 605-612

  Viscolani, Bruno ^a  

^a UNIVERSITY OF PADOVA   (Italy)

Author keywords

Advertising; Game theory; Marketing; Nash equilibrium; Non cooperative games; Nonsmooth optimization

Indexed keywords

LINEAR FUNCTIONS; NASH EQUILIBRIA; NASH EQUILIBRIUM; NONCOOPERATIVE GAME; NONSMOOTH OPTIMIZATION; PIECE-WISE LINEAR FUNCTIONS;

GAME THEORY; MANUFACTURE; PIECEWISE LINEAR TECHNIQUES; PROFITABILITY; TELECOMMUNICATION NETWORKS;

MARKETING;

EID: 80053905370     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2011.08.002     Document Type: Article

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