Self-customization of online service environments by users and its effect on their continuance intention

Service Business

Volumn 9, Issue 2, 2015, Pages 321-342

  Kang, Youn Jung ^a   Lee, Won Jun ^a  

^a Sungkyunkwan University   (South Korea)

Author keywords

Continuance intention; Perceived fit; Self customization; Self efficacy; Service environments

Indexed keywords

EID: 84892749977     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-014-0229-y     Document Type: Article

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