메뉴 건너뛰기




Volumn 32, Issue 1, 2008, Pages 159-177

Using an attribute-based decision support system for user-customized products online: An experimental investigation

Author keywords

Attribute based decision support systems; Choice set size; Customization; Decision process; Decision support systems; Perceived control; Perceived ease of use; Perceived enjoyment; Perceived usefulness; Task complexity

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INTERFACES (COMPUTER); ONLINE SYSTEMS; PRODUCT DEVELOPMENT;

EID: 40749128899     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/25148832     Document Type: Article
Times cited : (216)

References (78)
  • 1
    • 0000913978 scopus 로고    scopus 로고
    • Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage
    • Agarwal, R., and Karahanna, E. 2000. "Time Flies When You're Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage," MIS Quarterly (24:4), pp. 665-694.
    • (2000) MIS Quarterly , vol.24 , Issue.4 , pp. 665-694
    • Agarwal, R.1    Karahanna, E.2
  • 3
    • 84870416807 scopus 로고    scopus 로고
    • unpublished working paper, Sauder School of Business, University of British Columbia, Vancouver, Canada, November
    • Benbasat, I., and Barki, H. 2006. "Quo Vadis TAM," unpublished working paper, Sauder School of Business, University of British Columbia, Vancouver, Canada, November.
    • (2006) Quo Vadis TAM
    • Benbasat, I.1    Barki, H.2
  • 4
    • 2342559169 scopus 로고    scopus 로고
    • An Empirical Investigation of Decision-Making Satisfaction in Web-Based Decision Support Systems
    • Bharati, P., and Chaudhury, A. 2004. "An Empirical Investigation of Decision-Making Satisfaction in Web-Based Decision Support Systems," Decision Support Systems (37:2), pp. 187-197.
    • (2004) Decision Support Systems , vol.37 , Issue.2 , pp. 187-197
    • Bharati, P.1    Chaudhury, A.2
  • 5
    • 33846007680 scopus 로고    scopus 로고
    • Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model
    • Bhattacherjee, A., and Sanford, C. 2006. "Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model," MIS Quarterly (30:4), pp. 805-825.
    • (2006) MIS Quarterly , vol.30 , Issue.4 , pp. 805-825
    • Bhattacherjee, A.1    Sanford, C.2
  • 6
    • 1842558715 scopus 로고    scopus 로고
    • Convincing DSS Users That Complex Models Are Worth the Effort
    • Chenoweth, T., Dowling, K. L., and Louis, R. D. S. 2004. "Convincing DSS Users That Complex Models Are Worth the Effort, " Decision Support Systems (37:1), pp. 71-82.
    • (2004) Decision Support Systems , vol.37 , Issue.1 , pp. 71-82
    • Chenoweth, T.1    Dowling, K.L.2    Louis, R.D.S.3
  • 8
    • 0009573608 scopus 로고    scopus 로고
    • The Impact of Task and Cognitive Style on Decisionmaking Effectiveness Using a Geographic Information System
    • Crossland, M. D., Herschel, R. T., Perkins, W. C., and Scudder, J. N. 2000. "The Impact of Task and Cognitive Style on Decisionmaking Effectiveness Using a Geographic Information System, " Journal of End User Computing, (12:1), pp. 14-24.
    • (2000) Journal of End User Computing , vol.12 , Issue.1 , pp. 14-24
    • Crossland, M.D.1    Herschel, R.T.2    Perkins, W.C.3    Scudder, J.N.4
  • 12
    • 55249087535 scopus 로고
    • Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
    • Davis, F. D. 1989. "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS Quarterly (13:3), pp. 319-340.
    • (1989) MIS Quarterly , vol.13 , Issue.3 , pp. 319-340
    • Davis, F.D.1
  • 13
    • 84991149383 scopus 로고
    • Extrinsic and Intrinsic Motivation to Use Computers in the Workplace
    • Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. 1992. "Extrinsic and Intrinsic Motivation to Use Computers in the Workplace," Journal of Applied Social Psychology (22:14), pp. 1111-1132.
    • (1992) Journal of Applied Social Psychology , vol.22 , Issue.14 , pp. 1111-1132
    • Davis, F.D.1    Bagozzi, R.P.2    Warshaw, P.R.3
  • 14
    • 0004211809 scopus 로고
    • Reading, MA: Addison-Wesley
    • Davis, S. M. 1987. Future Perfect, Reading, MA: Addison-Wesley.
    • (1987) Future Perfect
    • Davis, S.M.1
  • 15
    • 19644379868 scopus 로고    scopus 로고
    • The Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom
    • Desmeules, R. 2002. "The Impact of Variety on Consumer Happiness: Marketing and the Tyranny of Freedom," Academy ofMarketing Science Review (12), pp. 1-18.
    • (2002) Academy ofMarketing Science Review , vol.12 , pp. 1-18
    • Desmeules, R.1
  • 16
    • 0001808803 scopus 로고    scopus 로고
    • Extending the Technology Acceptance Model with Task-Technology Fit Constructs
    • Dishaw, M. T., and Strong, D. M. 1999. "Extending the Technology Acceptance Model with Task-Technology Fit Constructs," Information & Management (36:1), pp. 9-21.
    • (1999) Information & Management , vol.36 , Issue.1 , pp. 9-21
    • Dishaw, M.T.1    Strong, D.M.2
  • 17
    • 10644233802 scopus 로고    scopus 로고
    • An Experimental Investigation of Web-Based Information Systems Success in the Context of Electronic Commerce
    • Garrity, E. J., Glassberg, B., Kim, Y. J., Sanders, G. L., and Shin, S. K. 2005. "An Experimental Investigation of Web-Based Information Systems Success in the Context of Electronic Commerce," Decision Support Systems (39:3), pp. 485-503.
    • (2005) Decision Support Systems , vol.39 , Issue.3 , pp. 485-503
    • Garrity, E.J.1    Glassberg, B.2    Kim, Y.J.3    Sanders, G.L.4    Shin, S.K.5
  • 18
    • 0344096683 scopus 로고    scopus 로고
    • Trust and TAM in Online Shopping: An Integrated Model
    • Gefen, D., Karahanna, E., and Straub, D. W. 2003. "Trust and TAM in Online Shopping: An Integrated Model, " MIS Quarterly (27:1), pp. 51-90.
    • (2003) MIS Quarterly , vol.27 , Issue.1 , pp. 51-90
    • Gefen, D.1    Karahanna, E.2    Straub, D.W.3
  • 20
    • 0001019104 scopus 로고
    • Task-Technology Fit and Individual Performance
    • Goodhue, D. L., and Thompson, R. L. 1995. "Task-Technology Fit and Individual Performance," MIS Quartely (19:2), pp. 213-236.
    • (1995) MIS Quartely , vol.19 , Issue.2 , pp. 213-236
    • Goodhue, D.L.1    Thompson, R.L.2
  • 22
    • 28444437059 scopus 로고    scopus 로고
    • The Effect of Website Perceptions on Initial Trust in the Owner Company
    • Hampton-Sosa, W., and Koufaris, M. 2005. "The Effect of Website Perceptions on Initial Trust in the Owner Company," International Journal of Electronic Commerce (10:1), pp. 55-87.
    • (2005) International Journal of Electronic Commerce , vol.10 , Issue.1 , pp. 55-87
    • Hampton-Sosa, W.1    Koufaris, M.2
  • 23
    • 0034340397 scopus 로고    scopus 로고
    • Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
    • Häubl, G., and Trifts, V. 2000. "Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids," Marketing Science (19:1), pp. 4-21.
    • (2000) Marketing Science , vol.19 , Issue.1 , pp. 4-21
    • Häubl, G.1    Trifts, V.2
  • 25
    • 13944276356 scopus 로고    scopus 로고
    • The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective
    • Hong, W., Thong, J. Y. L., and Tam, K. Y. 2005. "The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective," Journal of Management Information Systems (21:3), pp. 149-184.
    • (2005) Journal of Management Information Systems , vol.21 , Issue.3 , pp. 149-184
    • Hong, W.1    Thong, J.Y.L.2    Tam, K.Y.3
  • 26
    • 0033277433 scopus 로고    scopus 로고
    • Examining the Technology Acceptance Model Using Physical Acceptance of Telemedicine Technology
    • Hu, P. J., Chau, P. Y. K., Sheng, O. R. L., and Tam, K. Y. 1999. "Examining the Technology Acceptance Model Using Physical Acceptance of Telemedicine Technology," Journal of Management Information Systems (16:2), pp. 91-112.
    • (1999) Journal of Management Information Systems , vol.16 , Issue.2 , pp. 91-112
    • Hu, P.J.1    Chau, P.Y.K.2    Sheng, O.R.L.3    Tam, K.Y.4
  • 27
    • 33750442910 scopus 로고    scopus 로고
    • Expertise Visualization: An Implementation and Study Based on Cognitive Fit Theory
    • Huang, Z., Chen, H., Guo, F., Xu, J. J., Wu, S., and Chen, W. H. 2006. "Expertise Visualization: An Implementation and Study Based on Cognitive Fit Theory," Decision Support Systems (42:3), pp. 1539-1557.
    • (2006) Decision Support Systems , vol.42 , Issue.3 , pp. 1539-1557
    • Huang, Z.1    Chen, H.2    Guo, F.3    Xu, J.J.4    Wu, S.5    Chen, W.H.6
  • 28
    • 0032165489 scopus 로고    scopus 로고
    • Variety for Sale: Mass Customization or Mass Confusion
    • Huffman, C., and Kahn, B. E. 1998. "Variety for Sale: Mass Customization or Mass Confusion," Journal of Retailing (74:4), pp. 491-513.
    • (1998) Journal of Retailing , vol.74 , Issue.4 , pp. 491-513
    • Huffman, C.1    Kahn, B.E.2
  • 29
    • 77954814774 scopus 로고    scopus 로고
    • Intermarket Group, The Intermarket Group L.P, San Diego, CA
    • Intermarket Group. 2002. "Business-to-Consumer E-Commerce Report," The Intermarket Group L.P., San Diego, CA.
    • (2002) Business-to-Consumer E-Commerce Report
  • 31
    • 0034571771 scopus 로고    scopus 로고
    • When Choice Is Demotivation: Can One Desire Too Much of a Good Thing?
    • Iyengar, S., and Lepper, M. R. 2000. "When Choice Is Demotivation: Can One Desire Too Much of a Good Thing?," Journal of Personality and Social Psychology (79:6), pp. 995-1006.
    • (2000) Journal of Personality and Social Psychology , vol.79 , Issue.6 , pp. 995-1006
    • Iyengar, S.1    Lepper, M.R.2
  • 32
    • 0001488717 scopus 로고
    • The Effect of Task Demands and Graphical Format on Information Processing Strategies
    • Jarvenpaa, S. L. 1989. "The Effect of Task Demands and Graphical Format on Information Processing Strategies," Management Science (35:3), pp. 285-303.
    • (1989) Management Science , vol.35 , Issue.3 , pp. 285-303
    • Jarvenpaa, S.L.1
  • 33
    • 0345305797 scopus 로고    scopus 로고
    • Effective Affective User Interface Design in Games
    • 46:13/14, pp
    • Johnson, D., and Wiles, J. 2003. "Effective Affective User Interface Design in Games," Ergonomics (46:13/14), pp. 1332-1345.
    • (2003) Ergonomics , pp. 1332-1345
    • Johnson, D.1    Wiles, J.2
  • 34
    • 0022042828 scopus 로고
    • Effort and Accuracy In Choice
    • Johnson, E. J., and Payne, J. W. 1985. "Effort and Accuracy In Choice," Management Science (31:4), pp. 395-414.
    • (1985) Management Science , vol.31 , Issue.4 , pp. 395-414
    • Johnson, E.J.1    Payne, J.W.2
  • 35
    • 0032330902 scopus 로고    scopus 로고
    • Dynamic Relationships with Customers: High-Variety Strategies
    • Kahn, B. 1998. "Dynamic Relationships with Customers: High-Variety Strategies," Journal of the Academy of Marketing Science (26:1), pp. 45-53.
    • (1998) Journal of the Academy of Marketing Science , vol.26 , Issue.1 , pp. 45-53
    • Kahn, B.1
  • 36
    • 33750078129 scopus 로고    scopus 로고
    • Parametric Search Engines: What Makes Them Effective When Shopping Online for Differentiated Products?
    • Kamis, A. A., and Stohr, E. A. 2006. "Parametric Search Engines: What Makes Them Effective When Shopping Online for Differentiated Products?," Information & Management (43:7), pp. 904-918.
    • (2006) Information & Management , vol.43 , Issue.7 , pp. 904-918
    • Kamis, A.A.1    Stohr, E.A.2
  • 37
    • 33744818199 scopus 로고    scopus 로고
    • Cognitive Fit Between Conceptual Schemas and Internal Problem Representations: The Case of Geospatio-Temporal Conceptual Schema Comprehension
    • Khatri, V., Vessey, I., Ram, S., and Ramesh, V. 2006. "Cognitive Fit Between Conceptual Schemas and Internal Problem Representations: The Case of Geospatio-Temporal Conceptual Schema Comprehension," IEEE Transactions on Professional Communication (49:2), pp. 109-127.
    • (2006) IEEE Transactions on Professional Communication , vol.49 , Issue.2 , pp. 109-127
    • Khatri, V.1    Vessey, I.2    Ram, S.3    Ramesh, V.4
  • 38
    • 33645811107 scopus 로고    scopus 로고
    • Extending the Technology Acceptance Model and the Task Technology Fit Model to Consumer E-Commerce
    • Klopping, I. M., and McKinney, E. 2004. "Extending the Technology Acceptance Model and the Task Technology Fit Model to Consumer E-Commerce," Information Technology, Learning & Performance Journal (22:1), pp. 35-48.
    • (2004) Information Technology, Learning & Performance Journal , vol.22 , Issue.1 , pp. 35-48
    • Klopping, I.M.1    McKinney, E.2
  • 39
    • 0036015968 scopus 로고    scopus 로고
    • Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior
    • Koufaris, M. 2002. "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research (13:2), pp. 205-223.
    • (2002) Information Systems Research , vol.13 , Issue.2 , pp. 205-223
    • Koufaris, M.1
  • 40
    • 0348042908 scopus 로고    scopus 로고
    • The Development of Initial Trust in an Online Company by New Customers
    • Koufaris, M., and Hampton-Sosa, W. 2004. "The Development of Initial Trust in an Online Company by New Customers," Information & Management (41:3), pp. 377-397.
    • (2004) Information & Management , vol.41 , Issue.3 , pp. 377-397
    • Koufaris, M.1    Hampton-Sosa, W.2
  • 42
    • 9144266376 scopus 로고    scopus 로고
    • DSS Effectiveness in Marketing Resource Allocation Decisions: Reality Vs. Perception
    • Lilien, G. L., Rangaswamy, A., van Bruggen, G. H., and Starke, K. 2004. "DSS Effectiveness in Marketing Resource Allocation Decisions: Reality Vs. Perception," Information Systems Research (15:3), pp. 216-235.
    • (2004) Information Systems Research , vol.15 , Issue.3 , pp. 216-235
    • Lilien, G.L.1    Rangaswamy, A.2    van Bruggen, G.H.3    Starke, K.4
  • 45
    • 0001168315 scopus 로고
    • The Learning of Multiattribute Judgment Policies
    • Meyer, R. J. 1987. "The Learning of Multiattribute Judgment Policies," Journal of Consumer Research (14:2), pp. 155-173.
    • (1987) Journal of Consumer Research , vol.14 , Issue.2 , pp. 155-173
    • Meyer, R.J.1
  • 46
    • 0000430606 scopus 로고    scopus 로고
    • Extending the TAM for a World-Wide-Web Context
    • Moon, J. W., and Kim, Y. G. 2001. "Extending the TAM for a World-Wide-Web Context," Information and Management (38:4), pp. 217-230.
    • (2001) Information and Management , vol.38 , Issue.4 , pp. 217-230
    • Moon, J.W.1    Kim, Y.G.2
  • 48
    • 0034340409 scopus 로고    scopus 로고
    • Measuring the Customer Experience in Online Environments: A Structural Modeling Approach
    • Novak, T. P., Hoffman, D. L., and Yung, Y.-F. 2000. "Measuring the Customer Experience in Online Environments: A Structural Modeling Approach," Marketing Science (19:1), pp. 22-42.
    • (2000) Marketing Science , vol.19 , Issue.1 , pp. 22-42
    • Novak, T.P.1    Hoffman, D.L.2    Yung, Y.-F.3
  • 50
    • 0001456685 scopus 로고
    • Task Complexity and Contingent Processing in Decision Making: A Replication and Extension
    • Olshavsky, R. W. 1979. "Task Complexity and Contingent Processing in Decision Making: A Replication and Extension," Organizational Behavior and Human Performance (24:3), pp. 300-316.
    • (1979) Organizational Behavior and Human Performance , vol.24 , Issue.3 , pp. 300-316
    • Olshavsky, R.W.1
  • 51
    • 67649951505 scopus 로고    scopus 로고
    • Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model
    • Pavlou, P. A. 2003. "Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model," International Journal of Electronic Commerce (7:3), pp. 101-134.
    • (2003) International Journal of Electronic Commerce , vol.7 , Issue.3 , pp. 101-134
    • Pavlou, P.A.1
  • 52
    • 2442676514 scopus 로고    scopus 로고
    • Building Effective Online Marketplaces with Institution-Based Trust
    • Pavlou, P. A., and Gefen, D. 2004. "Building Effective Online Marketplaces with Institution-Based Trust, " Information Systems Research (15:1), pp. 37-59.
    • (2004) Information Systems Research , vol.15 , Issue.1 , pp. 37-59
    • Pavlou, P.A.1    Gefen, D.2
  • 53
    • 0001101354 scopus 로고
    • Task Complexity and Contingent Processing in Decision Making: An Information Search and Protocol Analysis
    • Payne, J. 1976. "Task Complexity and Contingent Processing in Decision Making: An Information Search and Protocol Analysis," Organizational Behavior and Human Performance (16:2), pp. 366-387.
    • (1976) Organizational Behavior and Human Performance , vol.16 , Issue.2 , pp. 366-387
    • Payne, J.1
  • 55
    • 0003969031 scopus 로고
    • Boston: Harvard Business School Press
    • Pine, J. P. 1993. Mass Customization, Boston: Harvard Business School Press.
    • (1993) Mass Customization
    • Pine, J.P.1
  • 56
    • 84970235764 scopus 로고
    • Self-Reports in Organizational Research: Problems and Prospects
    • Podsakoff, P. M., and Organ, D. W. 1986. "Self-Reports in Organizational Research: Problems and Prospects," Journal of Management, (12:4), pp.531-44.
    • (1986) Journal of Management , vol.12 , Issue.4 , pp. 531-544
    • Podsakoff, P.M.1    Organ, D.W.2
  • 57
    • 33747813847 scopus 로고    scopus 로고
    • Effective Use of Knowledge Management Systems: A Process Model of Content Ratings and Credibility Indicators
    • Poston, R. S., and Speier, C. 2005. "Effective Use of Knowledge Management Systems: A Process Model of Content Ratings and Credibility Indicators," MIS Quarterly (29:2), pp. 221-244.
    • (2005) MIS Quarterly , vol.29 , Issue.2 , pp. 221-244
    • Poston, R.S.1    Speier, C.2
  • 58
    • 0031066695 scopus 로고    scopus 로고
    • Assessing the Unidimensionality of Measurement: A Paradigm and Illustration within the Context of Information Systems Research
    • Segars, A. H. 1997. "Assessing the Unidimensionality of Measurement: A Paradigm and Illustration within the Context of Information Systems Research," Omega (25:1), pp. 107-121.
    • (1997) Omega , vol.25 , Issue.1 , pp. 107-121
    • Segars, A.H.1
  • 59
    • 33744808509 scopus 로고    scopus 로고
    • The Role of Cognitive Fit in the Relationship Between Software Comprehension and Modification
    • Shaft, T.M., and Vessey, I. 2006. "The Role of Cognitive Fit in the Relationship Between Software Comprehension and Modification," MIS Quarterly, (30:1), pp. 29-55.
    • (2006) MIS Quarterly , vol.30 , Issue.1 , pp. 29-55
    • Shaft, T.M.1    Vessey, I.2
  • 60
    • 0000597948 scopus 로고
    • Theories of Bounded Rationality
    • C. B. McGuire and R. A. Radner eds, Amsterdam: North Holland Publishing Company, pp
    • Simon, H. A. 1972. "Theories of Bounded Rationality," in Decision and Organisation: A Volume in Honor of Jacob Marschak, C. B. McGuire and R. A. Radner (eds.), Amsterdam: North Holland Publishing Company, pp. 161-176.
    • (1972) Decision and Organisation: A Volume in Honor of Jacob Marschak , pp. 161-176
    • Simon, H.A.1
  • 62
    • 9744242046 scopus 로고    scopus 로고
    • The Influence of Query Interface Design on Decision-Making Performance
    • Speier, C., and Morris, M. G. 2003. "The Influence of Query Interface Design on Decision-Making Performance," MIS Quarterly (27:3), pp. 397-423.
    • (2003) MIS Quarterly , vol.27 , Issue.3 , pp. 397-423
    • Speier, C.1    Morris, M.G.2
  • 63
    • 0035540382 scopus 로고    scopus 로고
    • The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching
    • Swait, J., and Adamowicz, W. 2001. "The Influence of Task Complexity on Consumer Choice: A Latent Class Model of Decision Strategy Switching," Journal of Consumer Research (28:1), pp. 135-149.
    • (2001) Journal of Consumer Research , vol.28 , Issue.1 , pp. 135-149
    • Swait, J.1    Adamowicz, W.2
  • 64
    • 73549104066 scopus 로고
    • An Experimental Investigation of the Impact of Computer Based Decision Aids on Decision Making Strategies
    • Todd, P., and Benbasat, I. 1991. "An Experimental Investigation of the Impact of Computer Based Decision Aids on Decision Making Strategies," Information Systems Research (2:2), pp. 87-115.
    • (1991) Information Systems Research , vol.2 , Issue.2 , pp. 87-115
    • Todd, P.1    Benbasat, I.2
  • 65
    • 44349157806 scopus 로고
    • The Use of Information in Decision Making: An Experimental Investigation of the Impact of Computer-Based Decision Aids
    • Todd, P., and Benbasat, I. 1992. "The Use of Information in Decision Making: An Experimental Investigation of the Impact of Computer-Based Decision Aids," MIS Quarterly (16:3), pp. 373-393.
    • (1992) MIS Quarterly , vol.16 , Issue.3 , pp. 373-393
    • Todd, P.1    Benbasat, I.2
  • 66
    • 0033274708 scopus 로고    scopus 로고
    • Evaluating the Impact of DSS, Cognitive Effort, and Incentives on Strategy Selection
    • Todd, P., and Benbasat, I. 1999. "Evaluating the Impact of DSS, Cognitive Effort, and Incentives on Strategy Selection," Information Systems Research (10:4), pp. 356-374.
    • (1999) Information Systems Research , vol.10 , Issue.4 , pp. 356-374
    • Todd, P.1    Benbasat, I.2
  • 67
    • 84965454805 scopus 로고
    • Choice under Conflict: The Dynamics of Deferred Decision
    • Tversky, A., and Shafir, E. 1992. "Choice under Conflict: The Dynamics of Deferred Decision," Psychological Science (3:6), pp. 358-361.
    • (1992) Psychological Science , vol.3 , Issue.6 , pp. 358-361
    • Tversky, A.1    Shafir, E.2
  • 68
    • 40749157352 scopus 로고    scopus 로고
    • Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting
    • Tung, W., Moore, R., and Engelland B. 2006. "Exploring Attitudes and Purchase Intentions in a Brand-Oriented, Highly Interactive Web Site Setting" Marketing Management Journal (16:2), pp. 94-106.
    • (2006) Marketing Management Journal , vol.16 , Issue.2 , pp. 94-106
    • Tung, W.1    Moore, R.2    Engelland, B.3
  • 69
    • 0037411157 scopus 로고    scopus 로고
    • Factors Influencing the Usage of Websites: The Case of a Generic Portal in the Netherlands
    • Van der Heijden, H. 2003. "Factors Influencing the Usage of Websites: The Case of a Generic Portal in the Netherlands," Information & Management (40:6), pp. 541-549.
    • (2003) Information & Management , vol.40 , Issue.6 , pp. 541-549
    • Van der Heijden, H.1
  • 70
    • 9744271731 scopus 로고    scopus 로고
    • User Acceptance of Hedonic Information Systems
    • Van der Heijden, H. 2004. "User Acceptance of Hedonic Information Systems," MIS Quarterly (28:4), pp. 695-704.
    • (2004) MIS Quarterly , vol.28 , Issue.4 , pp. 695-704
    • Van der Heijden, H.1
  • 71
    • 1242263530 scopus 로고    scopus 로고
    • Online Store Image: Conceptual Foundations and Empirical Measurement
    • Van der Heijden, H., and Verhagen, T. 2004. "Online Store Image: Conceptual Foundations and Empirical Measurement," Information & Management (41:5), pp. 609-617.
    • (2004) Information & Management , vol.41 , Issue.5 , pp. 609-617
    • Van der Heijden, H.1    Verhagen, T.2
  • 72
    • 0040008172 scopus 로고    scopus 로고
    • A Model of the Antecedents of Perceived Ease of Use: Development and Test
    • Venkatesh, V., and Davis, F. D. 1996. "A Model of the Antecedents of Perceived Ease of Use: Development and Test," Decision Sciences (27:3), pp. 451-481
    • (1996) Decision Sciences , vol.27 , Issue.3 , pp. 451-481
    • Venkatesh, V.1    Davis, F.D.2
  • 73
    • 0033872521 scopus 로고    scopus 로고
    • A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
    • Venkatesh, V., and Davis, F. D. 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science (46:2), pp. 186-204.
    • (2000) Management Science , vol.46 , Issue.2 , pp. 186-204
    • Venkatesh, V.1    Davis, F.D.2
  • 74
    • 1542382496 scopus 로고    scopus 로고
    • User Acceptance of Information Technology: Toward a Unified View
    • Venkatesh, V., Morris, M. G., Davis, G. B., and Davis, F. D. 2003. "User Acceptance of Information Technology: Toward a Unified View," MIS Quarterly (27:3), pp. 425-478.
    • (2003) MIS Quarterly , vol.27 , Issue.3 , pp. 425-478
    • Venkatesh, V.1    Morris, M.G.2    Davis, G.B.3    Davis, F.D.4
  • 75
    • 84985846653 scopus 로고
    • Cognitive Fit: A Theory-Based Analysis of the Graphs Versus Tables Literature
    • Vessey, I. 1991. "Cognitive Fit: A Theory-Based Analysis of the Graphs Versus Tables Literature." Decision Sciences (22:2), pp. 219-240.
    • (1991) Decision Sciences , vol.22 , Issue.2 , pp. 219-240
    • Vessey, I.1
  • 76
    • 0038827731 scopus 로고    scopus 로고
    • Customerization: The Next Revolution in Mass Customization
    • Wind, J., and Rangaswamy, A. 2001. "Customerization: The Next Revolution in Mass Customization," Journal of Interactive Marketing (15:1), pp. 13-32.
    • (2001) Journal of Interactive Marketing , vol.15 , Issue.1 , pp. 13-32
    • Wind, J.1    Rangaswamy, A.2
  • 77
    • 0036764877 scopus 로고    scopus 로고
    • The Influence of User Expertise and Phone Complexity on Performance, Ease of Use, and Learnability of Different Mobile Phones
    • Ziefle, M. 2002. "The Influence of User Expertise and Phone Complexity on Performance, Ease of Use, and Learnability of Different Mobile Phones," Behaviour and Information Technology (21:5), pp. 303-311.
    • (2002) Behaviour and Information Technology , vol.21 , Issue.5 , pp. 303-311
    • Ziefle, M.1
  • 78
    • 0001532071 scopus 로고    scopus 로고
    • The Theory of Task/ Technology Fit and Group Support Systems Effectiveness
    • Zigurs, I., and Buckland, B. K. 1998. "The Theory of Task/ Technology Fit and Group Support Systems Effectiveness," MIS Quarterly (22:3), pp. 313-334.
    • (1998) MIS Quarterly , vol.22 , Issue.3 , pp. 313-334
    • Zigurs, I.1    Buckland, B.K.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.