Young adults' relationship intentions towards their cell phone network operators

South African Journal of Business Management

Volumn 43, Issue 2, 2012, Pages 41-49

  Kruger, L ^a   Mostert, P G ^a  

^a NORTH WEST UNIVERSITY   (South Africa)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84863328258     PISSN: 20785585     EISSN: 20785976     Source Type: Journal    
DOI: 10.4102/sajbm.v43i2.182     Document Type: Article

References (39)

1. Baran, R.J., Galka, R.J. & Strunk, D.P. 2008. Principles of customer relationship management. Mason, OH: Thomson South-Western.
2. Belch, M.A., Krentler, K.A. & Willis-Flurry, L.A. 2005. 'Teen internet mavens: Influence in family decision-making', Journal of Business Research, 58(5):569-575. (Pubitemid 40083479)
3. Berry, L.L. 2000. 'Relationship marketing of services: growing interest, emerging perspectives'. In Sheth, J.N. & Partivayar, A. (eds.). Handbook of relationship marketing. Thousand Oaks: Sage Publications.
4. Blythe, J. 2006. Principles and practice of marketing. London: Thomson Learning.
5. Buttle, F. 2009. Customer relationship management: Concepts and technologies. 2nd Edition. New York.: Elsevier Butterworth-Heinemann.
6. Cohen, J. 1988. Statistical power analysis for the behavioral sciences. 2nd Edition. Hillsdale, NY: Lawrence Erlbaum Associates.
7. De Jager, J.N.W. 2006. 'Relationship intention as a prerequisite for relationship marketing: an application on short-term insurance clients'. MCom dissertation, North-West University, Potchefstroom Campus.
8. Delport, H. 2009. 'The relationship intention of customers within banking and life insurance organisations'. MCom dissertation, North-West University, Potchefstroom Campus.
9. Doke, L. 2009. 'Home-grown products excel as favourite brands: Some welcome local surprises emerged among the winners in this category', Sunday Times, Business Times - Top Brands, Aug. 23, p.3.
10. Doke, L. 2008. 'Swoosh is coolest.' Sunday Times, Business Times - Top Brands Aug. 17, p.3.
11. Egan, J. 2004. Relationship marketing: Exploring relational strategies in marketing. 2nd Edition. Harlow: Financial Times/Prentice Hall.
12. Engeseth, S. 2006. 'Tap into couture and customers', Brand Strategy, 200, (March):36-37.
13. Evans, M., O'Malley, L. & Patterson, M. 2004. Exploring direct & customer relationship marketing. 2nd Edition. London: Thomson.
14. Gamble, R.G., Stone, M., Woodcock, N. & Foss, B. 2006. Up close & personal? Customer relationship marketing @ work. 3rd Edition. London: Kogan Page Limited.
15. Ha, H.Y. 2004. 'Factors affecting online relationships and impacts', Marketing Review, 4(2):189-209.
16. Kasper, H., Van Helsdingen, P. & Gabbott, M. 2006. Services marketing management: A strategic perspective. 2nd Edition. Chichester: Wiley.
17. Kumar, V., Bohling, T.R. & Ladda, R.N. 2003. 'Antecedents and consequences of relationship intention: Implications for transaction and relationship marketing', Industrial Marketing Management, 32(8):667-676. (Pubitemid 37449847)
18. Lamb, C.W., Hair, J.F., McDaniel C., Boshoff, C. & Terblanche, N.S. 2008. Marketing. 3rd Edition. Cape Town: Oxford University Press.
19. Laroche, M., Ueltschy, L.C., Abe, S., Cleveland, M. & Yannopoulos, P.P. 2004. 'Service quality perceptions and customer satisfaction: Evaluating the role of culture', Journal of International Marketing, 12(3):58-85. (Pubitemid 39332686)
20. Liang, C.J. & Wang, W.H. 2006. 'The behavioural sequence of the financial services industry in Taiwan: Service quality, relationship quality and behavioural loyalty', Service Industries Journal, 26(2):119-145.
21. Ling, I.L. 2008. 'Counterconformity: An attribution model of adolescents' uniqueness-seeking behaviours in dressing', Adolescence, 43(172):881-893.
22. Little, E. & MarandiI, E. 2003. Relationship marketing management. London: Thomson Learning.
23. Lovelock, C.H. & Wirtz, J. 2007. Services marketing: People, technology, strategy. 6th Edition. Upper Saddle River, N.J.: Pearson/Prentice Hall.
24. Mentz, M.H. 2007. 'Verhoudingsvoorneme van klante in die Suid-Afrikaanse motorbedryf'. MCom dissertation, University of the Free State, Bloemfontein.
25. Moroz, Y. 2008. 'Image and personality key to branding Gen Y appeal', Retailing Today, 47(1):5-26.
26. Odekerken-Schröder, G., De Wulf, K. & Schumacher, P. 2003. 'Strengthening outcomes of retailer-consumer relationships: The dual impact of relationship marketing tactics and consumer personality', Journal of Business Research, 56(3):177-190. (Pubitemid 36198366)
27. Parvatiyar, A. & Sheth, J.N. 2000. 'The domain and conceptual foundations of relationship marketing'. In Sheth, J.N. & Partivayar, A. (eds.). Handbook of relationship marketing. Thousand Oaks: Sage Publications.
28. Payne, A. 2006. Handbook of CRM: achieving excellence in customer management. Burlington, MA: Elsevier Butterworth-Heinemann.
29. Pride, W.M. & Ferrell, O.C. 2010. Marketing. 15th Edition. Mason, OH: South-Western.
30. Ruiz, D.M., Castro, C. B. & Armario, E.M. 2007. 'Explaining market heterogeneity in terms of value perceptions', Service Industries Journal, 27(8):1087-1110.
31. Seiders, K., Voss, G.B., Grewal, D. & Godfrey, A.L. 2005. 'Do satisfied customer buy more? Examining moderating influences in a retailing context', Journal of Marketing, 69(4):26-43. (Pubitemid 41504937)
32. Sprinthall, R.C. 2003. Basic statistical analysis. 7th Edition. Boston, MA: Pearson Education Group.
33. Steyn, H.S. 1999. Praktiese beduidendheid: Die gebruik van effekgroottes. Potchefstroom: Publikasiebeheerkomitee Potchefstroomse Universiteit vir Christelike Hoër Onderwys.
34. Steyn, T.F.J., Mostert, P.G. & De Jager, J.N.W. 2008. 'The influence of length of relationship, gender and age on the relationship intention of short-term insurance clients: An exploratory study', South African Journal of Economic and Management Sciences, 11(2):139-156.
35. Tuominen, P. 2007. 'Emerging metaphors in brand management: Towards a relational approach', Journal of Communication Management, 11(2):182-191.
36. Varki, S. & Wong, S. 2003. 'Consumer involvement in relationship marketing of services', Journal of Service Research, 6(1):83-91.
37. Wilson, A., Zeithaml, V.A., Bitner, M.J. & Gremler, D.D. 2008. Services marketing: Integrating customer focus across the firm. 1st European edition. New York: McGraw-Hill Irwin.
38. Wong, Y.K. & Hsu, C.J. 2008. 'A confidence-based framework for business to consumer (B2C) mobile commerce adoption', Personal and Ubiquitous Computing, 12(1):77-84. (Pubitemid 350193883)
39. Zikmund, W.G. & Babin, B.J. 2010. Exploring marketing research. 10th Edition. Mason, OH: Thomson South-Western.