Migrating from products to solutions: An exploration of system support in the UK defense industry

Industrial Marketing Management

Volumn 39, Issue 4, 2010, Pages 582-592

  Kapletia, Dharm ^a   Probert, David ^a  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Customer centric; Defense; Integrated solutions; Product centric; System supplier; System support

Indexed keywords

EID: 77952873340     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.03.013     Document Type: Article

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