Leveraging customers' multiple identities: Identity synergy as a driver of organizational identification

Journal of the Academy of Marketing Science

Volumn 40, Issue 4, 2012, Pages 587-604

  Fombelle, Paul W ^a   Jarvis, Cheryl Burke ^b   Ward, James ^c   Ostrom, Lonnie ^c  

^a NORTHEASTERN UNIVERSITY   (United States)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Identity synergy; Multiple identities; Organizational identification; Peer identification

Indexed keywords

EID: 84861230297     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0254-5     Document Type: Article

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