Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification

Psychology and Marketing

Volumn 28, Issue 8, 2011, Pages 781-802

  Bodet, Guillaume ^a   Bernache Assollant, Iouri ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITÉ DE FRANCHE COMTÉ   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959330223     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20412     Document Type: Article

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