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Volumn 5, Issue , 2011, Pages 3710-3719

The influences of negativity and review quality on the helpfulness of online reviews

Author keywords

Interpersonal evaluation theory; Negativity bias; Online reviews; Word of mouth

Indexed keywords

INTERPERSONAL EVALUATION THEORY; MODERATING FACTORS; NEGATIVITY BIAS; ONLINE REVIEWS; QUALITATIVE CHARACTERISTICS; REVIEW QUALITY; SOCIAL PSYCHOLOGY; WORD-OF-MOUTH;

EID: 84884638213     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper
Times cited : (58)

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