When blemishing leads to blossoming: The positive effect of negative information

Journal of Consumer Research

Volumn 38, Issue 5, 2012, Pages 846-859

  Ein Gar, Danit ^a   Shiv, Baba ^b,c   Tormala, Zakary L ^c  

^a TEL AVIV UNIVERSITY   (Israel)

^b Sanwa Bank Limited

^c STANFORD UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84855791950     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660807     Document Type: Article

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