The Effect of Low- versus High-Variance in Product Reviews on Product Evaluation

Psychology and Marketing

Volumn 30, Issue 7, 2013, Pages 543-554

  Park, Se Bum ^a   Park, Do Hyung ^b  

^a Yonsei University   (South Korea)

^b Kookmin University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84878993820     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20626     Document Type: Article

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