Bridging indistinct relationships and online loyalty: Evidence from online interest-based communities

Online Information Review

Volumn 37, Issue 5, 2013, Pages 731-751

  Chen, Chun Der ^a   Ku, Edward C S ^b  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

Author keywords

Consumer behaviour; Customer loyalty; Elaboration likelihood model; Online community; Relationship quality; Source credibility

Indexed keywords

CUSTOMER LOYALTY; ELABORATION LIKELIHOOD MODELS; ON-LINE COMMUNITIES; RELATIONSHIP QUALITIES; SOURCE CREDIBILITIES;

COMPETITION; CONSUMER BEHAVIOR; INFORMATION MANAGEMENT; MANAGERS; OPTIMAL SYSTEMS; RESEARCH; SURVEYS; WEBSITES;

ONLINE SYSTEMS;

EID: 84884891112     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/OIR-01-2011-0220     Document Type: Article

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