The impact of online brand community type on consumer's community engagement behaviors: Consumer-created vs. marketer-created online brand community in online social-networking web sites

Cyberpsychology, Behavior, and Social Networking

Volumn 14, Issue 1-2, 2011, Pages 59-63

  Lee, Doohwang ^a   Kim, Hyuk Soo ^a   Kim, Jung Kyu ^a  

^a UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ALTRUISM; ANALYSIS OF VARIANCE; ARTICLE; COMMERCIAL PHENOMENA; COMPARATIVE STUDY; COMPUTER INTERFACE; CONSUMER; ECONOMIC ASPECT; FEMALE; HUMAN; INTERNET; MALE; MARKETING; PERCEPTION; SOCIAL BEHAVIOR; STATISTICS; THEORETICAL MODEL;

ADOLESCENT; ADULT; ALTRUISM; ANALYSIS OF VARIANCE; COMMERCE; CONSUMER SATISFACTION; ECONOMIC COMPETITION; FEMALE; HUMANS; INTERNET; MALE; MARKETING; MODELS, THEORETICAL; SOCIAL IDENTIFICATION; SOCIAL PERCEPTION; USER-COMPUTER INTERFACE; YOUNG ADULT;

EID: 79951897215     PISSN: 21522715     EISSN: 21522723     Source Type: Journal    
DOI: 10.1089/cyber.2009.0397     Document Type: Article

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