Understanding agent-based on-line persuasion and bargaining strategies: An empirical study

International Journal of Electronic Commerce

Volumn 11, Issue 1, 2006, Pages 85-115

  Huang, Shiu Li ^a   Lin, Fu Ren ^b   Yuan, Yufei ^c  

^a MING CHUAN UNIVERSITY   (Taiwan)

^b NATIONAL TSING HUA UNIVERSITY   (Taiwan)

^c MCMASTER UNIVERSITY   (Canada)

Author keywords

Bargaining; Elaboration Likelihood Model; On line selling; Persuasion; Software agent

Indexed keywords

EID: 33749493029     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415110104     Document Type: Article

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