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Volumn 22, Issue 4, 2010, Pages 404-428

The new dynamic in corporate media relations: How fortune 500 companies are using virtual press rooms to engage the press

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EID: 77958004056     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/10627261003801412     Document Type: Article
Times cited : (46)

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