Opinion Piece: Built in or bolt on: Why social currency is essential to social media marketing

Journal of Direct, Data and Digital Marketing Practice

Volumn 12, Issue 3, 2011, Pages 211-215

  Ralphs, Mark ^a  

^a Founding Partner Ralphs Mcintosh + Partners   (United Kingdom)

Author keywords

digital advertising; digital marketing; online conversation; social currency; social media; word of mouth

Indexed keywords

EID: 79551716542     PISSN: 17460166     EISSN: 17460174     Source Type: Journal    
DOI: 10.1057/dddmp.2010.38     Document Type: Review

References (10)

1. http://en.wikipedia.org/wiki/Social-currency.
2. http://kellerfay.com/?p=401
3. http://www.facebook.com/gap.
4. http://www.facebook.com/cocacola.
5. http://www.nma.co.uk/news/coke-drops-campaign-sites-in-favour-of-social- media/3008538.article.
6. http://www.thecoca-colacompany.com/contactus/index.html
7. http://www.facebook.com/burgerking
8. http://www.bk.com/en/us/campaigns/subservient-chicken.html.
9. http://www.youtube.com/watch?v=XXd0UoxK-Ik
10. http://www.mb-blog.com/index.php/2010/01/31/are-marketers-creating-a- social-media-bubble/