Challenges in measuring online advertising systems

Proceedings of the ACM SIGCOMM Internet Measurement Conference, IMC

Volumn , Issue , 2010, Pages 81-87

  Guha, Saikat ^a   Cheng, Bin ^b   Francis, Paul ^b  

^a MICROSOFT RESEARCH INDIA   (India)

^b MAX PLANCK INSTITUTE FOR SOFTWARE SYSTEMS   (Germany)

Author keywords

Advertising; Behavioral Targeting; Churn; Contextual; Facebook; Google; Rivacy; Similarity

Indexed keywords

INFORMATION USE; ONLINE SYSTEMS; SOCIAL NETWORKING (ONLINE); USER PROFILE;

ADVERTISING SYSTEMS; ADVERTIZING; BEHAVIOURAL TARGETING; CHURN; CONTEXTUAL; FACEBOOK; GOOGLE+; ONLINE ADVERTIZING; RIVACY; SIMILARITY;

MARKETING;

EID: 78650899596     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1879141.1879152     Document Type: Conference Paper

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