Optimal product-sampling strategies in social networks: How many and whom to target

International Journal of Electronic Commerce

Volumn 18, Issue 1, 2013, Pages 45-72

  Schlereth, Christian ^a   Barrot, Christian ^b   Skiera, Bernd ^a   Takac, Carsten ^c  

^a GOETHE UNIVERSITY   (Germany)

^b KÜHNE LOGISTICS UNIVERSITY   (Germany)

^c BOSTON CONSULTING GROUP   (United States)

Author keywords

Agent based models; product diffusion; product marketing; product sampling; sampling strategies; social networks

Indexed keywords

EID: 84884794688     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415180102     Document Type: Article

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