Impact of service pricing on referral behaviour

European Journal of Marketing

Volumn 47, Issue 7, 2013, Pages 1052-1066

  Barrot, Christian ^a   Becker, Jan U ^a   Meyners, Jannik ^a  

^a KÜHNE LOGISTICS UNIVERSITY   (Germany)

Author keywords

Consumer behaviour; Germany; Marketing strategy; Network effects; Pricing policy; Pricing strategies; Referrals; Services; Tariff models; Word of mouth

Indexed keywords

EID: 84880180269     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311324200     Document Type: Article

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