Learning and forgetting: Modeling optimal product sampling over time

Management Science

Volumn 47, Issue 4, 2001, Pages 532-546

  Heiman, Amir ^a,b   McWilliams, Bruce ^a,b   Shen, Zhihua ^a,b   Zilberman, David ^a,b  

^a HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Diffusion; Experimenting; Forgetting; Goodwill; Learning; Product Sampling

Indexed keywords

CONSUMER PRODUCTS; DECISION THEORY; PRODUCTIVITY; PURCHASING; SALES; SAMPLING;

PRODUCT SAMPLING;

MANAGEMENT SCIENCE;

EID: 0035322369     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.47.4.532.9832     Document Type: Article

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