Scepticism and corporate social responsibility communications: the influence of fit and reputation

Journal of Marketing Communications

Volumn 19, Issue 4, 2013, Pages 277-292

  Elving, Wim J L ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

CRM; CSR; purchase intention; reputation; scepticism

Indexed keywords

EID: 84883648010     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527266.2011.631569     Document Type: Article

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