The power of atlas: Why in-store shopping behavior matters

Journal of Advertising Research

Volumn 50, Issue 1, 2010, Pages 21-29

  Suher, Jacob ^a   Sorenson, Herb ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b Herb Sorenson TNS Sorensen ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052982663     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849910091142     Document Type: Article

References (6)

1. Hui, S. K., P. S. Fader, and E. T. Bradlow. "The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths From TSP optimality." Marketing Science, forthcoming.
2. Sorensen, H. "The In-store 'Audience'." Journal of Advertising Research, 49, 2, (2009): 170-175.
3. Sorensen, H. "Long Tail Media in the Store." Journal of Advertising Research, 48, 3, (2008): 329-338.
4. Sorensen, H. "Purchase Selection Behavior Analysis System and Method Utilizing a Visibility Measure." U.S. Patent No. 7,006,982 B2. February 28, 2006.
5. Sorensen, H. Inside the Mind of the Shopper. Philadelphia, PA: Wharton School Press, 2009a.
6. Sorensen H. "Shopping Environment Analysis System and Method with Normalization." U.S. Patent No. 7,606,728 B2, 2009b